Automated email marketing tool

Zenda.is is an email-marketing platform built on top of Amazon Web Services (AWS) — specifically using Amazon Simple Email Service (Amazon SES) as its email-sending engine. This is the same high-availability infrastructure used internally by Amazon, Netflix, Airbnb and other large-scale senders. Key differences: AWS-powered core: You get the reliability, scaling, and deliverability benefits of Amazon SES without needing to manage its technical complexity. Transparent pricing: Zenda.is focuses on predictable costs and allows high-volume sending without steep price spikes commonly seen in legacy ESPs. GDPR-ready architecture: Compliance with EU data protection requirements (legal basis, consent logging, right to unsubscribe, data minimization, etc.) is a fundamental part of the platform’s design.

Modern mailbox providers (Gmail, Outlook, Yahoo) require all bulk senders to follow strict authentication and reputation rules: SPF, DKIM and DMARC authentication Low spam-complaint rates (Gmail recommends staying below 0.3% spam rate) Consistent IP/domain reputation and sending patterns Zenda.is ensures compliance through: SPF/DKIM/DMARC configuration assistant that helps correctly set DNS records according to industry standards. AWS SES reputation management: Since Zenda.is is powered by Amazon SES, you benefit from the same IP/domain trust and sophisticated bounce/complaint monitoring used by Amazon itself. Frequency & quality monitoring: The system alerts you if sending patterns may harm your domain reputation.

Under the General Data Protection Regulation (GDPR), personal data processing — including email addresses — must be: lawful, transparent, and purpose-limited; based on valid consent or another legal basis (Articles 6 & 7 GDPR); accompanied by an easy and functional right to unsubscribe (Article 21 GDPR). Zenda.is supports GDPR compliance through: Double-opt-in and explicit consent collection Mandatory unsubscribe link in all marketing emails (required by GDPR and Gmail One-Click Unsubscribe standards) Consent and source tracking, enabling proper audit trails Note: GDPR compliance is always a shared responsibility — the controller (your business) must ensure lawful data collection and consent.

Zenda.is operates on AWS data centers, with availability in EU regions and the United States. This is essential for businesses needing: EU-only data residency or cross-regional storage for global operations AWS holds multiple globally recognized security certifications, including: ISO/IEC 27001:2022 ISO/IEC 27017 (Cloud Security) ISO/IEC 27018 (PII Protection) Amazon Simple Email Service (SES) — the core sending engine used by Zenda.is — is explicitly included in the AWS ISO 27001 certification scope.

Zenda.is leverages several AWS components: Amazon SES: enterprise-grade email sending with automatic scaling, bounce handling, and complaint tracking. AWS IAM, KMS, CloudWatch: secure access management, encryption, and operational monitoring. Benefits: Scalability: handles seasonal spikes (ticket sales, tourism peaks) without downtime. Reliable analytics: real-time metrics for deliverability, bounce events, and complaint rates. Security: all infrastructure is protected under AWS security controls and tested by third-party auditors.

Yes. Zenda.is supports: CSV/Excel import of contacts including email, name, country, language, tags, and consent attributes. Preservation of unsubscribe and complaint statuses, to remain compliant with GDPR and mailbox provider rules. Segmentation reconstruction, so your groups from Mailchimp, Brevo, or other ESPs can be mapped into Zenda.is. Important: Under GDPR Articles 5, 6, and 7, your organization must maintain proof of consent and lawful data origin. These attributes can be migrated and stored inside Zenda.is.

Zenda.is offers: Behavior-based segmentation: opens, clicks, purchases, event participation, geography, language Automated email flows: welcome series, abandoned booking/cart, win-back, pre-event and post-event reminders Dynamic content: personalized blocks based on user data (name, location, interests), as well as content that updates at open-time via dynamic images or API-driven snippets (e.g., weather updates, flight status) This aligns with modern behavioral email marketing best practices used across SaaS, e-commerce, tourism, and event industries.

Security is based on AWS’s Shared Responsibility Model: AWS secures the cloud (physical infrastructure, networks, data centers). Zenda.is + your organization secure data within the cloud (users, roles, permissions, API keys). Zenda.is ensures: TLS-encrypted connections for all dashboards and APIs (required by Gmail and other mailbox providers). Role-based access control (RBAC) for marketing teams, developers, and analysts. Logging and monitoring of critical actions (imports, sending, configuration changes).

Zenda.is is tailored for: Small and medium businesses that need cost-effective high-volume sending Event organizers, promoters, and ticketing companies managing time-critical communications Tourism and hospitality businesses sending itineraries, reminders, and follow-ups E-commerce and SaaS projects requiring reliable transactional & marketing delivery Zenda.is adheres to: Gmail and Microsoft authentication/consent requirements Industry deliverability standards GDPR compliance rules This makes it suitable for European businesses with strict regulatory and reliability needs.

Zenda.is provides: Assistance with SPF/DKIM/DMARC setup according to Google/Microsoft guidelines Support in list cleaning and validation prior to first campaigns Recommendations for safe sending velocity to protect your sender reputation Guidance on unsubscribe workflows, consent logging, and other GDPR-related requirements Help building your first automated flows (welcome, event sequences, follow-up, etc.) Mailbox provider best practices — such as Gmail’s requirement to maintain a spam rate below 0.3% — are incorporated into Zenda.is sending policies.